The conference of the Institute for Broadcasting Economics took place on the 3rd July 2013 at the University of Cologne. There were about 100 participants from science and media economics practice. The conference dealt with:

Challenges and Opportunities of Connected TV.

After a short welcome speech of Dr. Jan Eumann (Secretary of State for Media North Rhine-Westphalia), the first session, which took place in the morning, dealt with economic challenges and opportunities of Connected TV. Concerning this, Andreas Wagner initially explains Connected TV as a new platform for commercial and public communication. Subsequently Dr. Berthold Heil talks about the cost structure of Connected TV. Prof. Dr. Detlef Schoder’s presentation refered to Connected TV and Big Data, while Robert Fahle discussed Connected TV as a field for innovation for media companies.

In the afternoon the second session dealt with media-political challenges and opportunities of Connected TV. Eva-Maria Michel’s presentation was about the question, whether Connected TV can be seen as an opportunity or as a constraint for public broadcasting and Dr. Manfred Korps’ talked about the Green Paper of the European Commission. At the end of the lecture event there was a panel discussion conducted by Uwe Möller. Both, the audience and the experts, debated about Connected TV as an issue of local and regional location policy.

The presentation slides of all speakers can be downloaded from the list below. All audio records of the presentations are available there (please click on the corresponding audio file). As soon as the speeches have been published in the Working Paper Series of the Institute, they also can be downloaded as pdf files).